About BNI
Business Networks International
Business Networks
International (BNI) is a business and professional organisation
that has been running for over 18 years. A unique feature of BNI
is that only one person from each trade or profession is allowed
to join an individual chapter so there is no conflict in passing
leads, and none of your competitors can participate! World-wide
there are over 2,700 active chapters and nearly 54,000 members making
it the most successful referral organisation in the world.
Business by referral
Last Year, members of BNI passed over 2,500,000 referrals which
generated more than £625 million worth of business for each
other. Of this total, over 387,000 referrals were passed in the
UK and Ireland, resulting in over £116 million worth of business
during that year. By having your fellow members carrying your cards
and referring your business to people they meet, its like having
a large sales staff without having to pay them any salaries or commission.
In this day and age 'word-of-mouth' marketing is the best form of
promotion there is.
A structured approach
BNI provides a structured, supportive, business environment in
which local business people can get together to network, learn valuable
new marketing skills and develop the strong personal relationships
that lead to trust and the consequent generation of significant
business for each other.
Benefits for members include:
- An orientation CD giving advice on how to succeed in BNI, a
badge, a card holder to carry member’s business cards, a
comprehensive member manual, referral slips and marketing materials
for your chapter
- Experience in networking and being able to present yourself
and your company in sixty seconds every week.
- Participation in business trade shows.
- Access to other people and businesses.
- The potential to increase business through referrals
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